Join the tribe
We believe people are better people when they spend time in the wild. So we’re building a collective of brands, ambassadors, publishers, educators and public partners to empower people to get outdoors. Let’s hook up and inspire others.
GO BOLDLY, TELL YOUR STORY
Join the Campfire Collective and leverage exclusive brand access to a tribe of 1.7 million engaged outdoor enthusiasts across North America. Reach highly relevant audiences with member value offers that drive your ecommerce sales at a lower cost per acquisition. No up-front media costs, exclusive brand categories, on channels where your competitors aren
HOW WE WORK
There’s power in the collective. By bringing the right partners together we create bigger scale and more efficient campaigns. And because we’re able to leverage unique data and insights across platforms and channels we authentically connect people with the right content, brands, know-how and gear that powerfully optimize their outdoor pursuits.
Through Campfire Collective’s Audience Network we empower brands to reach new highly engaged outdoor consumers and directly influence ecommerce purchases.
Nissan’s Campfire Story
Objective : Directly influence new vehicle sales through exclusive discounted Vehicle Purchase Program.
Program Overview : Campfire positioned Nissan as the vehicle of choice for outdoor enthusiasts, targeting members with an exclusive no-haggle, dealer wholesale pricing offer. Program deployed across a channel mix of both digital and traditional media leveraging Email CRM, Social Platforms, Direct Mail, Landing Page and Live Event Marketing.
$3 Million+ Generated in directly attributed new vehicle sales via Campfire Collective audience.
Putting people first
Our formula is straightforward. We put people first. We try to understand what matters to people when it comes to their outdoor pursuits and help them reach their goals. Collaborative partnerships allows us to connect people with the tools they need to get where they’re going.
Would you like to discuss a partnership?
People are better people when they go to the wild. And when they spend time outdoors they care more about it. They’re invested. So we’ve built a collective to inspire and empower them to get there.
We do this by leveraging data insights and digital platforms to authentically connect people with the content, activators, know-how and gear that optimize their outdoor pursuits.