Save 20% off
Rapala Gear

Save 20% off
Rapal Gear

Enter Discount Code CAMPFIRE20 at checkout

Big Savings,
Big Adventures

For weekend warriors and trophy fishermen alike, Rapala is the go-to lure for landing the big one and creating unforgettable experiences. Show your tacklebox some love with your exclusive Campfire member savings.
Visit and enter discount code at checkout.

THe world favourite since 1936

Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.

Why members save

We all want awesome outdoor experiences. And we’re all in this together. Campfire works with brand partners that share this same mission. No tricks, no gimmicks. Our partners have committed to offering you their best products for exclusive collective member pricing.

1% for the planet logo

In partnership with 1% For The Planet, Campfire pledges a percentage of our annual revenue directly to nonprofits that sustain and protect the wild.

Campfire Collective truck icon.



Go boldly, tell your story. Campfire is building a collective of ambassadors who share a passion for the wild. If you’re an influencer, publisher or sport expert drop us a line. Let’s hook up and inspire others.

Campfire Collective high five icon.



Stay in the loop. Sign up for our newsletter
to get the latest stories from around the fire.